Salespersons often play with our minds and we don’t even realize it. They are very good at tricking us and making us believe that their product is essential. Having a sales job teaches you a lot and it also makes you learn powerful psychological tricks.
Let us get to know the 11 most powerful psychological tricks in sales.
1. Sale is all about the buyer:
It is rule one for all the salespeople. They need to make their buyers believe that they significantly need this product in their life. It may be like selling ice to an Eskimo, but it is how they play with your psyche.
Even if a product is excellent without any social warranty, they tend not to show any interest. People need validation from society about the product and this is how salespeople use to make you buy it. They make you believe that everyone in the market is using the product and if you don’t use it you will be left behind.
3. Marketing and Psychology go hand in hand:
Understanding that psychology and marketing go hand in hand is fundamental for any salesperson. Learning about their customer’s psyche is essential and how much they can spend can lead you to success.
4. Scarcity Sells:
It is an old trick and it is still stuck around because it’s one of the best tricks to use for your customers. Salespeople make you believe that the product will be out of stock if you don’t buy it, which makes the customers lean more towards it.
5. Empathy:
If you want the sales job to make money, you will not last too long. Customers often look for people with whom they can relate. So, being an empathetic salesperson gives you an edge and you can easily play with your mind.
6. Mirroring:
Mirroring means making them believe that both of you are in the same boat. It is a tactic that makes your business practical and straightforward. As a result, the interaction with your customers will increase, bringing growth in the sales.
7. FOMO:
FOMO is something that we all are aware of, and this is certainly not one of the most excellent tools to sell your product but trust me, it works the best for the salesperson. They use this psychological trick to make their customers feel like they are missing out, which automatically becomes advantageous for them.
8. Drawing strength from setbacks:
This is one of the best strategies that work for the salespeople. It shows that the customers are humans and they want to improve themselves. It is also one of the best ways to play with the psyche of the customers.
9. Provide high-priced products with low-priced ones:
Salespeople don’t make you buy high-priced items. Instead, they convince you to buy them along with the low-priced item. In this way, customers feel like they are not spending more, but they have gotten tricked in reality.
10. Color influences buying tendencies:
One of the most critical tricks to play with your psyche – color plays an essential role as every color tells some story in our lives. It is personal and salespersons use this trick to woo their customers. For example, men tend to lean towards red or blue pricing products, and women tend to lean towards pink or purple pricing products.
11. Showing pricing in smaller increments:
This is by far one of the best tricks to make your customers buy your products. This trick is definitely for products that lie on the higher ends. Salespeople show you the price of a high-end product in small fragments, and this is how they convince you to spend your money.